I have to admit that I've watched the show and find Joy Behar to refreshing/different compared to her other cable news competitors. Now don't get me wrong, she just started and has a long way to go before solidifying her time slot. However, making your mark in the cable news industry is not an easy thing to do, just ask Rachel Maddow. MSNBC's Maddow started off strong and has been on the decline ever since. Joy covers the hot topics of the day without taking herself or the show too seriously. I enjoy that! She interjects her opinion just like the other cable news hosts but has a way of doing it without confronting the guest or being combative. She actually allows her guests to finish their sentences, unlike others. Now granted, her guests are of "B" list caliber but once her show gains firm footing, I'm sure the "A" list guests will be more than happy to appear on her show. The Nielsen ratings are the best way to calibrate the success of a new show, they usually are high when the show debuts but once the dust settles the picture becomes more clear and the reality sets in. Since the show started 4 moths ago, Joy's ratings have slowly but consistently been climbing. While her competitors on the other cable news channels have seen some of their ratings decline.

 Joy Behar's main three competitors are Rachel Maddow of MSNBC, Sean Hannity of Fox News and Larry King of CNN. In my opinion, there's definitely room to gain ground on them. Sean Hannity is nothing more than a political bulldog with a Republican agenda to promote. While Rachel Maddow seems to be a clone of Keith Olbermann and shows no originality at all. While Larry King may have the tenure but some people find him to be boring and may switch channels if they don't like the guests he has on his show that night. A perfect set up for "The Joy Behar Show" to capture those views her are looking for something a little different then what they get 24/7 from the cable news channels. If she stays true to her own quirky little personality, keeps cracking those stupid but silly jokes, she will continue to rise and gain popularity.

The "suits" over at HLN seem to be making the right calls lately and adding Joy to their prime time line-up is a perfect example of this. While the other cable news channels (CNN and MSNBC) are scrambling to change their line-up to retain as many viewers as they can, HLN is getting it right and gaining strength. Will HLN ever be able to compete with the almighty POWERHOUSE in cable news (Fox News), probably not but second place is not far away. If CNN and MSNBC can't figure it out, then they deserve to FAIL!